VAIO Corporation to Expand Global Sales Areas to 18 Areas
— Sales to consecutively launch in European Areas as of April 2019
VAIO Corporation（Head office: Azumino City, Nagano Prefecture; President: Hidetoshi Yoshida）will consecutively launch sales of VAIO PCs in 6 European countries (Germany, Austria, Switzerland, UK, Denmark, and Sweden) with the aim of growing overseas business. This will bring the total number of global sales areas to 18 including Japan.
While domestic PC sales remain the principle axis of VAIO, we will continue to consider business developments that are tailored to each area in partnership with optimal business partners for our overseas market.
Reasons and Details Pertaining to Sales Expansion in European Areas
In addition to existing overseas sales areas, we are adding Europe as our new sales region due to the high expectation placed on the VAIO brand. We will begin the sales of VAIO PCs in the European region in cooperation with TREKSTOR GmbH whose own brand has an existing presence in the EU region.
Six Countries where Sales are to Begin
Sales consecutively launched in the following 6 countries.
Germany, Austria, Switzerland, UK, Denmark, and Sweden
* Scheduled to expand sales countries sequentially
Business Partnership Enterprises
TREKSTOR GmbH
(Head Office Location: Berliner Ring 7, 64625 Bensheim, Germany)
Business Model
TREKSTOR GmbH will be licensed by VAIO Corporation to perform business including manufacturing, sales, and servicing of PCs under the VAIO trademark within the European areas.
Commencement of Sales for Specific Models
VAIO® SX14
VAIO® A12
* Sales will start consecutively as of April 2, 2019.
Changes in the Expansion of Overseas Sales Areas for VAIO
Since 2015, VAIO has expanded business in overseas areas as seen below:
- 2015 Brazil, United States of America
- 2016 Argentina, Chile, Uruguay
- 2017 People’s Republic of China
- 2018 Hong Kong, Macao, Malaysia, Singapore, Taiwan
- 2019 Germany, Austria, Switzerland, UK, Denmark, and Sweden
Related Websites
VAIO Overseas Business Website: https://vaio.com/overseas/
VAIO Website for Europe: https://eu.vaio.com/
TREKSTOR GmbH
Since establishment in 2009, TREKSTOR GmbH has developed and manufactured electronics ranging from MP3 players and external hard drives to tablet and notebook PCs with operations based in Germany. Furthermore, based on feedback from various customer demographics, they are bringing innovative products to the market such as wearable smart watches in the IoT B2B area.
TREKSTOR GmbH Official Website: http://www.trekstor.de/
